SEO / SEM Basics

SEO / SEM basics – activities aimed at learning how to increase website visibility on the internet and attract a target audience. In these classes, one learns to optimize website content for search engines (SEO), create and manage paid digital advertising (SEM), analyze keywords, monitor results, and improve campaigns. Participants get acquainted with the principles of search algorithms, advertising platforms, website performance monitoring, and traffic analysis tools. These activities develop strategic thinking, analytical skills, and the ability to make decisions based on data. This is a great direction for those who want to understand how digital advertising and search engines work, and learn how to effectively attract visitors and create visibility online.